The Goodwood Revival, which was founded in 1998, is fabulous! Each year, the Revival experience pays homage to the exciting, glory days of motor sport and celebrates the part that Goodwood played in the golden era of British motor racing. But, it’s more than just a series of races for historic cars! It’s a magical step back in time and a chance for visitors to revel in the romance and theatre of motor racing from days gone by.
Set in the 50’s and 60’s, the Revival attracts numerous high profile celebrities and a highly affluent audience, as well as the hundreds of car owners and drivers that take part in the world’s most valuable motor race meeting. Goodwood racing circuit has been lovingly restored circuit and is unchanged from its heyday, with great lengths being taken to ensure that everything on the site is exactly as it was.
2010 was the debut year for the Revival High Street – A lively set dressed retail highlight, embraced by iconic pre 1966 brands. It started with the 1960s Tesco store, who went to great lengths to source the brands that they stocked in the sixties, and in a lot of cases perfectly recreated the individual packaging from that era. 2011 then welcomed Kenwood, Delonghi, Vivien Holloway and an authentic 1960s Newsagent.
The 1950’s Salon, on the Revival High Street, provides high-end vintage hair and makeup styling. It is set in an ideal, highly visible location at the heart of the event so customers can spectate fully! The 10 hair and makeup artists here, creating specialist looks, are some of the very best vintage stylists who work with A List clients, in TV and on Hollywood movies as well as in beauty and fashion editorial. Remember those sky-high beehives, perhaps you want one of those? Or think back on those stunning pin-up pompadour looks with striking red lips and flicked liner. All possible from this talented team that provide over 60 makeup looks a day. But it’s busy and books up fast! Opening from 7am to 7pm for hair, makeup & lashes. So if you want to get in there, contact Lisa@lisageorge.co.uk quickly to book your appointment.
I’m fortunate to know and work with Lisa George, the Curator and talented Makeup and Hair Artist who organises the enormous specialist vintage makeup and hair teams. For more than 11 years, Lisa has been running the teams that are vital in providing vintage makeup and hair styling for Lord March’s VIPs and the Salon clients as well as backstage for the 300 actors and actresses that help make the event so unique by performing and entertaining the ticket holders and guests. Lisa designs, coordinates, recruits and runs the makeup and hair operations essential for this prestigious event. Her strong organisational skills and vast database of contacts means that she is a key part of making the Revival such a success each year – starting her work almost a year ahead of each event. Lisa told me that her teams complete a staggering number of over 330 makeup looks, PER DAY, for the three days!!
For the private VIPs, staying at Goodwood House with Lord March as his private guests, and for the Salon client bookings, she compiles the team of 10 of the very best, highly experienced vintage hair and makeup stylists. Outside of the Revival, this elite team work with A List clients, in TV and on Hollywood movies as well as in beauty and fashion editorial.
For the backstage team she has over 56 artists and keenly supports local Sussex colleges by offering 10 places to students from Northbrook College and a further 10 places to DFMA Makeup School in Brighton, both where she teaches at.
If you have an interest in being a Product Sponsor (makeup, hair, nails, accessories) for this event, please contact me (Katrina@katrinastamp.com) or Lisa George (Lisa@Lisageorge.co.uk)
Global Media Attendance
• 32 TV crews and radio stations
• 700 journalists and photographers
• Attendance from 160 newspapers and magazines throughout the UK
• International coverage from 24 countries worldwide with over 130 newspapers and magazines Television Coverage
• UK TV – 0.84 million viewers (early November 2011) on ITV1, ITV4 with projected viewing figures of 1 million from repeat showings on same channels
• Global TV – will reach audiences of up to 300 million households to over 160 territories via various broadcasters across Europe, Middle East, Africa, America, Australia, America and Far East including but not limited to Globo TV Brazil, Speed TV America, Bloomberg TV, Motors TV, ESPN Star Sports Asia, Gaora TV Japan, Network 10 Australia Printed Media
• Based on printed material (early November) the 2011 Goodwood Revival achieved a UK print circulation of 33.6 million with equivalent media value of £1.85m Customers
• Attendance – a record 138,000 people over the 3 days
Profile of Goodwood Revival Attendees
• 81 % Male and 19 % Female
• 17 % of attendees have teenage children
• 64 % are aged between 35 to 54 and 16 % aged 55 to 64
• 20 % of attendees annual income is between £50,000 – £74,999
• 13 % of attendees annual income is between £75,000 – £ 99,999
• 20 % of attendees annual income is above £100,000
• 92 % of attendees are home owners and 51 % of those have homes of 4 bedrooms or more
• 34 % of attendees own 2 cars and 45 % own 3 cars or more
• 89 % of attendees said they intended to visit the event again